TOP AD AGENCY VYING FOR A HAT TRICK AT 2009 SOFIES

April 30, 2009 (Miami, FL) – LGD Communications, a full-service advertising, marketing and branding agency headquartered in Miami’s Design District, is a finalist in three separate categories at this year’s South Florida Interactive Excellence (SoFIE) Awards. Staged annually by the South Florida Interactive Marketing Association (SFIMA), The SoFIE Awards recognize innovative leaders in interactive marketing.

LGD has been nominated for:

• Most Effective Direct Response Campaign (Client: Hotel de Soleil)

• Most Effective Email Marketing Campaign (Client: ME by Melia Hotels & Resorts)

• Most Effective Hospitality, Travel or Tourism (Client: ME by Melia Hotels & Resorts)

“Our agency’s goal is always to provide a high return on investment,” says Len Dugow, President & Creative Director of LGD. “These nominations are an honor, but more importantly they’re proof that in today’s economy, clients need strategic, cost-effective media initiatives that drive business. Both De Soleil and ME experienced a jump in bookings from these campaigns.”

Over more than two decades, LGD has established its expertise in hospitality marketing, having branded clients such as ME by Melia and Gran Melia (together boasting more than 20 hotels and resorts worldwide), and developed marketing for The Ritz-Carlton, Four Seasons, Hawks Cay Resort, Pink Sands on Harbour Island, Sagamore Hotel, The Shore Club and many more.

Most recently, LGD was retained by Z Ocean Hotel South Beach to re–brand and market one of the most acclaimed boutique hotel properties on Miami Beach. The company has also aggressively expanded its client portfolio, applying the LGD touch to categories such as wine and spirits, high fashion, nightlife and more.

ABOUT LGD
Along with print, outdoor and other "traditional" media, LGD has over the past several years expanded its expertise in email marketing, video and web communications. The agency takes brands from concept to seamless execution across a range of platforms. LGD’s expertise extends beyond real estate and hotels to service categories such as consumer goods, fashion, beverage companies, the motion picture industry and many more clients.

More than two decades on, LGD Communications remains a world–class agency renowned for always finding the pulse of a great brand and delivering it to the right consumers. Every great brand has "it" – that magnetic quality you can’t define. LGD knows how to find a company’s "it" and deliver it to people it fits. With their main office in the Miami Design District, LGD Communications has 25 full–time employees and recently opened a satellite office in New York, at 58 East 79th Street.